Modern e-tailers and omnichannel retailers have permanently changed the order fulfillment game. Many customers have traded the in-store experience for online shopping, and as a result, brick and mortar retailers are struggling to compete. To support their customers' willingness to order products online (sight unseen), e-tailers have built their operations with a network of distribution centers placed in strategic locations. Instead of putting a store in every town, their distribution networks are enabling expedited delivery to their customers.
This paradigm shift to online order fulfillment has left many traditional retailers in an existential quandary. Many are asking, "What should I do with my existing network of brick and mortar stores intended to support an entirely different model?" The truth of the matter is, stores are still an important part of the customer experience; there's no substitute for being able to see and feel a product before actually buying it.
And for some customers, any delivery expectation is just too long to wait. The only way for them to fulfill that need for instant gratification is to physically go to the store and buy it. One method retailers are using to support this preference is by allowing customers to order online and then pick up the product at their nearest store. The only problem with this scenario is that some stores are unprepared or ill-equipped to efficiently deliver on this promise.
So, even though traditional retailers may not have regional distribution centers in every strategic location to enable same-day deliveries, they do have an opportunity to leverage their existing network of stores to their full potential.
In Intelligrated's next On The Move webinar, Sean Wallingford, senior director of strategic operations from Intelligrated Software, and James Hendrickson, senior product manager, retail solutions from Honeywell, will explain how retailers can level the playing field by turning their stores into distribution centers - and in the process create a customer experience that drives brand loyalty. From receiving, staging and put-away to picking, packing and shipping, Sean and James will explain how stores can improve the tactical execution of their everyday processes to enable them to focus on strategic objectives such as improving the in-store experience of their customers. Attendees will learn:
- The advantages of a physical storefront over a virtual one
- The importance of "buy online, pick up in store" order fulfillment
- The similiarities between DC and store processes
- How to improve tactical execution to improve the customer experience
- Why DC-like efficiencies are critical in stores
Register now to join Sean Wallingford and James Hendrickson on Thursday, December 15 at 2 p.m. EST for this important webinar.