Delivering on Holiday Promises: Sorting out Efficient Fulfillment
Halloween has haunted, Thanksgiving is over and the madness of Black Friday has passed. Now the race is on to finish the holiday season strong as major carriers continue their efforts to get gifts under the tree by the time stockings are hung by the chimney with care.
But impressing the in-laws with those last-minute monogrammed stocking stuffers depends on more than retailers providing a seamless shopping experience and shippers driving Santa's sleigh. Products need to make their way out of storage, run through value-added services and consolidation before heading out to shipping.
All year round, Intelligrated makes it possible to deliver on fulfillment promises with efficient labor, processes and automated equipment that ensure consistent throughput and accuracy, from picking and replenishment to conveyor and sortation.
Holiday season means peak order volumes
According to the National Retail Federation, holiday sales increased to $626.1 billion last year, including nine percent growth in online and other non-store sales. This increase in e-commerce demand applies extra pressure on distribution operations to route, pack, personalize and consolidate orders in time for shipping cut-off times.
These multi-step processes place a premium on fast, accurate sortation. Just like Santa's reindeer operate on a tight schedule, retailers cannot afford unplanned downtime or delays. Keeping operations moving swiftly requires precise diverts to direct orders to the right chutes and avoid jams, re-circulations or other errors that can stretch order cycle times and occupy system capacity.
Innovative sortation technology maximizes accuracy, throughput
Maximizing the precision of diverts from cross-belt sortation equipment depends on the size of the item and its exact location on the sortation surface. Traditional technology assumes, sometimes incorrectly, that an item is located in the center of a cross-belt and discharges at the center of the chute based on those conditions. However, Intelligrated's patented dynamic discharge compensation (DDC) technology is designed to more accurately handle the diverse product mix associated with e-commerce and holiday fulfillment, from golf clubs and footballs to apparel and shoes. DDC uses an overhead vision system to detect the exact size and location of an item, and adjust the discharge based on those criteria, enabling more precise diverts and 99.9 percent accuracy levels.
Though Intelligrated does not drive Santa's sleigh, his workshops are in good hands. The equipment, software and expert support keep gifts flowing from the North Pole to the right place at the right time. Happy holidays from Intelligrated!